All members of the CPVA will:

• Advance and improve their knowledge and skill of professional videography and related technical and business disciplines;

• Avoid using unfair business practices, and will be licensed as required by the City of Calgary (or applicable municipality);

• Produce video production services that are equal to or superior to the samples displayed for demonstration to potential clients;

• Maintain their equipment in good working order and have backup systems and procedures on hand to deal with breakdowns as needed;

• Maintain the highest standard of honesty in all transactions – not making false claims, confusing or misleading technical terms or inaccurate titles;

• Maintain high standards of integrity and dignity in their professional conduct;

• Work in a courteous and cooperative spirit with fellow professionals, assisting them whenever possible in case of trouble or difficulty;

• Assist and give knowledge to fellow professionals so that the overall standing of the videography profession will improve.